Sponsorship proposal template

Enter your list size and niche. The prices fill in from the main-slot prices of 321 newsletters, read from their advertise pages on Sep 29, 2026, and the sponsor list from 6,008 brands we have seen buy.

example below: 12,000 subscribers · business · change it above

Your Newsletter

Sponsorship proposal · October 2026

The audience

12,000 subscribers who read about business. New issues once a week.

[One line on who reads it: their job, stage or interests.]

Packages

Package	What the sponsor gets	Price
Primary sponsor	The first ad in the issue, up to 150 words, an image and your link	$350
Secondary placement	A mid-issue spot, 50 to 75 words and your link	$200
Classified	One or two lines and a link near the end of the issue	$150
Four primary placements	The primary slot in four issues	$1,400

Results

[Your best number: average clicks, click rate, or a line from a past sponsor.]

Terms

Booking: the date is held when the invoice is paid.
Copy and link: due 5 business days before the send.
Reporting: opens, clicks and click rate within 7 days of the send.
Changes: move a date once, up to 14 days before it runs.

Next step

Reply with the date you want and I will send the invoice.

[Your name, your email]

Your Newsletter: sponsorship proposal
Prepared October 2026

THE AUDIENCE
12,000 subscribers who read about business. New issues once a week.
[One line on who reads it: their job, stage or interests.]

PACKAGES
Primary sponsor: $350. The first ad in the issue, up to 150 words, an image and your link.
Secondary placement: $200. A mid-issue spot, 50 to 75 words and your link.
Classified: $150. One or two lines and a link near the end of the issue.
Four primary placements: $1,400. The primary slot in four issues.

BRANDS THAT SPONSOR BUSINESS NEWSLETTERS
Roku, Attio, Wispr Flow, Atlassian, Deel, Apollo, Kalshi, Microsoft, Marketbeat, Fin

RESULTS
[Your best number: average clicks, click rate, or a line from a past sponsor.]

TERMS
Booking: the date is held when the invoice is paid.
Copy and link: due 5 business days before the send.
Reporting: opens, clicks and click rate within 7 days of the send.
Changes: move a date once, up to 14 days before it runs.

NEXT STEP
Reply with the date you want and I will send the invoice.
[Your name, your email]

How these prices are set

The primary price comes from the 321 newsletters that print a main-slot price for one issue and state their list size, read from their advertise pages and booking storefronts on Sep 29, 2026. Each newsletter counts once, at its cheapest main slot. For 12,000 subscribers the middle half of those prices runs $200 to $675, and $350 sits in the middle, about $29.97 per 1,000 subscribers.

Secondary and classified prices come from newsletters that list both: a second slot in the same issue lists at a median 59% of that newsletter's main slot (104 newsletters), and a classified at 40% (160). Business newsletters list close to the all-niche price for their size (32 newsletters).

What counts: a price for one placement in one issue or send, in US dollars and printed on the page, 1,161 of the 4,564 prices listed on 851 advertise pages. Website, print, social and event ads, bundles and prices by the week or month are left out.

Main slot of one issue, by stated list size

Subscribers	Low (25th pct)	Median	High (75th pct)	Median per 1,000 subscribers	Newsletters
Under 5,000	$95	$150	$263	$69.84	68
5,000 to 19,999	$239	$310	$513	$36.30	96
20,000 to 49,999	$300	$520	$1,025	$19.23	76
50,000 to 99,999	$450	$700	$1,400	$10.53	41
100,000 or more	$470	$1,300	$3,063	$6.66	40

321 newsletters with a main-slot price and a stated list of 500 or more · each at its cheapest main slot · read Sep 29, 2026

What goes in a sponsorship proposal

A sponsor reads a proposal to answer one question: will this reach people who buy what I sell, at a price I can defend? Put the audience first, in numbers. Then the packages with a price on every one, because a proposal without prices turns into three emails of back and forth. Add brands that sponsor newsletters like yours, one result a past sponsor got, the booking terms, and a single next step. Keep it to one page. The template above follows that order.

How to structure sponsorship packages

Name each package after what the sponsor gets. "Primary sponsor" tells a buyer more than "Gold". Three placements cover most newsletters: a primary slot at the top of the issue, a secondary slot in the middle, and a classified near the end. Add a bundle of four primary placements for sponsors who want a month. In the 104 newsletters that list both, a second slot lists at about 59% of the main slot.

How to price a newsletter sponsorship

Start from what newsletters your size list, then adjust for your niche and your results. A list of 5,000 to 19,999 subscribers lists its main slot at $310 at the median, and 20,000 to 49,999 at $520. Price per placement, not per click. If you have a strong click rate, put it in the proposal and price toward the high end of the range.

Questions

How much should I charge for a newsletter sponsorship?

Price from what newsletters your size list for the main slot of one issue. For 12,000 subscribers the middle half runs $200 to $675, with $350 in the middle. Across the 321 newsletters we read on Sep 29, 2026, the median main slot is $310 for 5,000 to 19,999 subscribers.

What should a sponsorship proposal include?

Who reads it and how many, the packages with a price on each, brands that sponsor similar newsletters, one result a past sponsor got, the booking terms, and a single next step. The template on this page has all of them.

How many sponsorship packages should I offer?

Three placements cover most newsletters: primary, secondary and classified. In the newsletters that list both, a second slot in the same issue lists at about 59% of the main slot (104 newsletters) and a classified at about 40% (160 newsletters); a dedicated send lists at about 2.3 times the main slot (98 newsletters).

What is a good CPM for a newsletter sponsorship?

The price per 1,000 subscribers falls as lists grow: the median main slot lists at $69.84 per 1,000 under 5,000 subscribers, $36.30 at 5,000 to 19,999, $19.23 at 20,000 to 49,999, $10.53 at 50,000 to 99,999 and $6.66 at 100,000 or more.

Who should I send the proposal to?

Brands that already sponsor newsletters like yours. The newsletter sponsors list has the 300 most active, and Sponsor Radar will find, pitch and follow up with the ones that fit your newsletter.

Send it to brands that already buy

Paste your newsletter. Sponsor Radar finds the brands that sponsored newsletters like yours, pitches them every day, and hands you the replies.

$20 in free credits, then 10¢ per email sent · first sponsor reply in 30 days or the month is refunded

Want the full list? See the 300 most active newsletter sponsors.