What are the best newsletter sponsorship platforms?
The main options are the beehiiv and Kit ad networks, which place paid ads in your issues; Passionfroot and Paved, where brands book you; Sponsor Radar, which pitches brands for you by email; and sponsor databases like SponsorGap, which list brands for you to pitch. Pick by how much selling you want to hand off. Prices below were read on 29 and 30 September 2026.
We make Sponsor Radar, number 10 on this list. On 29 and 30 September 2026 we read each platform's own pricing, fee and help pages; every price links to its source. We didn't sign up for or test the other platforms. Order: ad networks, marketplaces, outreach services, databases, then tools, by how far each takes you toward a paid booking without you selling; alphabetical inside each step.
Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar (sponsorradar.com), the YouTube sponsorship database.
Where do newsletters publish their sponsorship prices?
In our read, mostly on Passionfroot. Of the 321 newsletters that print a main-slot price and their list size, 259 had their prices read from a Passionfroot page (Sponsor Radar's read of newsletters' advertise pages, 29 September 2026). Newsletters that quote by email publish no price, so they aren't counted. On the buying side, Sponsor Radar has seen 6,008 brands sponsor 3,332 newsletters, most of them read from published issues, the rest from newsletters' sponsor pages and articles that name the sponsor.
The 16 options side by side
Prices, fees and requirements as each platform states them, read 29 and 30 September 2026. A platform can change them any day; the source link shows the current page.
| # | Platform | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| 1 | beehiiv Ad NetworkAd network (beehiiv newsletters only) | beehiiv finds the advertisers; you pick which offers to run | Needs a paid beehiiv plan: Scale from $43 a month billed yearly ($49 monthly) at 1,000 subscribers | beehiiv's cut isn't published; each offer shows its estimated payout before you take it | Newsletters sent through beehiiv; no subscriber minimum stated | Ad Network page |
| 2 | Kit Newsletter SponsorshipsAd network (Kit newsletters only) | Kit finds the campaigns; you approve every ad | Needs a paid Kit plan: Creator from $33 a month billed yearly | 23.5% of ad revenue, per its help center | Newsletters sent through Kit; no subscriber minimum stated | feature page |
| 3 | WellputManaged pay-per-click network | Wellput sells campaigns to brands; you reserve the ones you want | No publisher fee stated | Its margin between what brands pay and what you earn isn't published | US newsletters with 20,000+ subscribers | publishers page |
| 4 | HectoMarketplace | Brands search the marketplace and book your listed packages | Free to list, no monthly fee (prices in pounds) | 5% of each booking, plus Stripe charges | Newsletters; no minimum stated | pricing |
| 5 | MediaPactMarketplace | Brands and agencies book the placements you list | Free to list | 10% of each completed deal, on up to $100,000 a month in sales | Newsletters, sponsored content, podcasts and direct media; no minimum stated | terms (commission) |
| 6 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays 2% or 5%: its two pricing pages differ) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
| 7 | PavedMarketplace and ad network | Brands book the placements you list; its network places pay-per-click ads | Free to join; Booker, its booking page, is free (Stripe adds 2.9%) | A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published | Marketplace: 50,000+ subscribers. Ad Network: 50,000+ subscribers per its help center, 1M monthly impressions per its publishers page. Booker: any list size | publishers page |
| 8 | Sponsorships.aiMarketplace and storefront | Brands browse your listing; you can also pitch open opportunities | $15 a month, or $90 a year, for the Starter plan | 0% commission; brands pay you directly | Newsletters, podcasts, YouTube and events; no minimum audience | homepage, plans and FAQ |
| 9 | BuySellAds (Carbon)Ad sales team for publishers | Its team pitches your inventory to sponsors and runs the campaign | Not published; you apply | Not published | Publishers with newsletters, websites or podcasts; mostly tech advertisers | publishers page |
| 10 | Sponsor RadarOutreach service | Sponsor Radar pitches the brands for you by email; you close the deals | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, no subscriber minimum; adult newsletters are refused | company |
| 11 | Appeared.inSponsor database (sales-led) | Your sales team pitches, using its contacts and signals | Not published; you book a demo | None stated | Mid-to-large newsletters and agencies that sell sponsorships; newsletters and podcasts | homepage and FAQ |
| 12 | SponsorGapSponsor database (managed outreach on top plans) | You pitch from your own inbox; its managed plans run outreach for you | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | No commission on its slot marketplace; 10% success fee on the $999 managed plan | Newsletters first, with separate podcast and YouTube sponsor pages | pricing |
| 13 | SponsorLeadsSponsor database | You pitch | From $97 a month or $970 a year; a one-time $997 Boost | None stated | Newsletters | homepage and plans |
| 14 | Who Sponsors StuffSponsor database | You pitch; its parent company also sells ads for newsletters | Sales Pro: price on request (a contact form) | None stated | Newsletters | Sales Pro page |
| 15 | SponsorCalBooking page | You bring the sponsors; it takes the booking and the payment | No subscription; 5% of each booking, Stripe fees included | 5% of each booking | Newsletters, with a Ghost integration | homepage and pricing |
| 16 | SponsySponsorship manager | You sell; Sponsy runs the calendar, deals and reports | Free, then $5 per booked slot after the first 5; Pro from $49 a month | No commission; a per-slot fee on the free plan | Newsletters first; Pro covers other channels | pricing |
Each platform, in order
An ad network places paid ads for you
-
beehiiv Ad Network
Ad network (beehiiv newsletters only)
beehiiv's built-in network. Publishers on a paid plan get a feed of advertiser offers, choose the ones to run, and are paid on a CPM or cost-per-click basis each month. It's non-exclusive, so you can sell your own sponsors alongside it.
- Free option
- Not on the free Launch plan or during the free trial
- Where it falls short
- It only works for newsletters sent through beehiiv, on a paid plan, with a Stripe Express account; beehiiv doesn't publish its cut or share the advertisers' contacts.
- Source
- Ad Network page, pricing, Ad Network FAQ (read 29 September 2026)
-
Kit Newsletter Sponsorships
Ad network (Kit newsletters only)
Kit's built-in sponsorship network. Kit matches creators on paid plans with brand campaigns, you approve and style every ad, and you're paid per verified click, with no minimum before a payout.
- Free option
- Not on the free plan
- Where it falls short
- It only works for newsletters sent through Kit on a paid plan, Kit keeps 23.5% of the ad revenue, and payouts come 45 days after the end of the month.
- Source
- feature page, pricing, fee and payouts (read 29 September 2026)
-
Wellput
Managed pay-per-click network
A managed pay-per-click network for newsletters. Wellput sells the campaigns to brands and sets them up, and publishers pick the ones they want from a reservations portal, earning a cost per click that rises when their readers engage and convert.
- Free option
- Free to join as far as its pages say; a waitlist under 20,000 subscribers
- Where it falls short
- It only takes US newsletters with 20,000+ subscribers, and it doesn't publish its margin.
- Source
- publishers page, homepage (read 29 September 2026)
Brands book you on a marketplace or storefront
-
Hecto
Marketplace
A newsletter ad marketplace where you list ad packages with upfront prices, and brands book and pay through a Hecto checkout. You can also send buyers straight to your own Hecto checkout link.
-
MediaPact
Marketplace
A marketplace for flat-fee media. You list newsletter sponsorships and other placements once, buyers send offers, and insertion orders and payments run through the platform.
- Free option
- Free to list
- Where it falls short
- It takes 10% of each completed deal, and its own Paved comparison page says some workflows are still being polished.
- Source
- terms (commission), overview, its Paved comparison (read 29 September 2026)
-
Passionfroot
Storefront and brand network
A free storefront and media kit with a calendar, booking forms, messaging and payments, a brand network that sends deals to creators, and a Live Campaigns board you can apply to. It charges you nothing on deals you bring yourself and takes 15% of deals it matches, on every later booking with that brand.
- Free option
- Free
- Where it falls short
- Deals from its network cost 15% on every booking with that brand and have to be paid on the platform, and brands only reach you if they find your storefront or its network matches you with them.
- Source
- creator pricing, for creators, pricing help article, getting paid (read 30 September 2026)
-
Paved
Marketplace and ad network
A newsletter ad marketplace and pay-per-click ad network. Brands book the placements you list at flat fees, the network can fill spare slots automatically with per-click ads, and Paved handles invoicing, contracts and payouts. Booker, its free booking page, is open to any list size.
- Free option
- Free account
- Where it falls short
- The Marketplace needs 50,000 subscribers and the Ad Network 50,000 subscribers or 1 million monthly impressions, depending on which Paved page you read; neither fee rate is published, and Ad Network payouts run net-60 after a $1,000 minimum.
- Source
- publishers page, Booker, minimum subscribers, Marketplace and Ad Network guide, payouts (read 30 September 2026)
-
Sponsorships.ai
Marketplace and storefront
A paid-membership marketplace where creators list their audience and rate card for brands to browse, with deal, deliverable and invoice tracking. It takes no commission, and you can pitch the open opportunities brands post.
- Free option
- None: every plan is paid
- Where it falls short
- There's no free plan, and it doesn't verify the rates or audience figures creators publish, so brands see what each creator claims.
- Source
- homepage, plans and FAQ (read 29 September 2026)
Someone pitches brands for you
-
BuySellAds (Carbon)
Ad sales team for publishers
An ad-sales company that plans and runs campaigns for tech brands. On the publisher side, its Carbon team pitches your inventory, negotiates with sponsors and handles contracts and billing.
- Free option
- None stated
- Where it falls short
- It doesn't publish its fee or who qualifies, and its advertisers are mostly tech brands.
- Source
- publishers page, homepage (read 29 September 2026)
-
Sponsor Radar
Outreach service · our product
Paste your newsletter and it lists the brands that sponsored similar newsletters, finds the person who buys the ads and drafts the pitch. After checkout it emails those brands every day from its own mailboxes and domains, 50 new brands a day by default (you set 25 to 100), and introduces you when one replies. First sponsor reply inside 30 days or the month is refunded.
- Free option
- $20 in credits (200 emails); card at checkout, no trial
- Where it falls short
- The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only.
- Source
- company facts
You pitch, from a list of brands that buy
-
Appeared.in
Sponsor database (sales-led)
A sponsor-intelligence database built from the sponsorships seen in Meco, its newsletter-reading app. Brand profiles carry several contacts each, with similar-brand search and a CRM export.
- Free option
- No free plan; a live demo
- Where it falls short
- Its price isn't published, there's no self-serve signup, and it's built for mid-to-large newsletters and agencies.
- Source
- homepage and FAQ (read 29 September 2026)
-
SponsorGap
Sponsor database (managed outreach on top plans)
A database of brands that buy newsletter ads, with ad history, an outreach tracker, competitor alerts and a slot marketplace that takes no commission. The FAQ puts contact data (the email and LinkedIn of the person who controls the budget) on the $89 plan and up. On the self-serve plans you send every email yourself.
- Free option
- 7 days of full access, no card needed
- Where it falls short
- On the self-serve plans you write and send each pitch, and its own pages disagree on which plan includes contacts: the pricing page lists basic contact information on the $39 plan, the FAQ says contact data starts at $89.
- Source
- pricing, FAQ, homepage (read 29 September 2026)
-
SponsorLeads
Sponsor database
A daily-updated list of companies sponsoring newsletters, with decision-makers' emails or LinkedIn profiles, in an Airtable interface. The monthly plan covers the last month of leads (493 companies when read); the full archive of 4,318 companies comes with the yearly plan or the Boost.
- Free option
- No free plan or trial; a sample of last week's leads on the homepage
- Where it falls short
- There is no free plan, and its terms give no refunds on monthly plans.
- Source
- homepage and plans, terms (read 29 September 2026)
-
Who Sponsors Stuff
Sponsor database
A searchable database of companies that sponsor newsletters, run by Email Revenue Solutions, a firm that sells newsletter ads for publishers. Its site says it tracks 500+ newsletters and holds direct contact information for 10,000+ sponsors. Sales Pro adds decision-maker contacts, the ads brands ran with their landing pages and tracking codes, CSV downloads and alerts, with unlimited seats.
- Free option
- Free plan with about 10% of the database, no contacts
- Where it falls short
- Sales Pro has no published price, the free plan shows no contacts, and its terms give no refunds on cancellation.
- Source
- Sales Pro page, plans, terms, app (read 30 September 2026)
Tools to run the deals you already have
-
SponsorCal
Booking page
A booking page for newsletter sponsorships. Sponsors pick a date, pay upfront through Stripe and upload their assets before your deadline, you approve every ad, and slot limits stop two sponsors buying the same placement.
- Free option
- No card to set up; the fee comes out of bookings
- Where it falls short
- It doesn't bring sponsors: its own page says it isn't a marketplace, so you sell every slot yourself.
- Source
- homepage and pricing (read 29 September 2026)
-
Sponsy
Sponsorship manager
Software for running the sponsors you already have: an ad-slot calendar, a sponsor CRM, deals and proposals, a portal where advertisers submit creative, a booking storefront and automated reports from beehiiv, Mailchimp or Kit.
Not on this list
- Swapstack. Older lists still name it, but beehiiv bought it in September 2023 and its CEO joined to lead the beehiiv Ad Network; the Swapstack app no longer loads. (beehiiv's announcement)
- LiveIntent. Programmatic email ad tech for media and brand publishers, sold after a demo with no published price or minimum; it has agreed to be acquired by Zeta. (LiveIntent)
- Letterhead. Newsletter production software for media teams; its Revenue module schedules sponsors you've already sold, and its price is a quote. (Letterhead Revenue)
- Sponsorship.so. A tool for brands to find YouTube creators to sponsor, with no newsletter side. (Sponsorship.so)
Is there a service that pitches brands to sponsor my newsletter for me?
Yes. Sponsor Radar emails the brands that sponsored newsletters like yours, 50 new brands a day by default, from its own mailboxes, for 10¢ per email sent after $20 in free credits, and hands you the replies to close. SponsorGap's managed plans run outbound for you at $999 a month plus a 10% success fee, or $2,999 a month. BuySellAds' Carbon team pitches publishers' inventory to sponsors, mostly tech brands; you apply, and its fee isn't published. Email Revenue Solutions, the company behind Who Sponsors Stuff, works as an outside ad sales team for newsletters and publishes no price for it. If you'd rather nobody pitched at all, beehiiv's and Kit's ad networks find advertisers and you choose which offers to run.
Which one fits your newsletter?
If you send on a paid beehiiv or Kit plan, turn on its ad network; beehiiv's runs alongside your own sponsors, and Kit keeps 23.5%. If brands should find you, list on a storefront: 259 of the 321 priced newsletters we read publish their rates on Passionfroot. Under 50,000 subscribers, Paved's Marketplace is closed to you and its Ad Network has a minimum too, but its Booker page is open. If you'd rather pitch yourself, a database gives you the names: SponsorGap from $39 a month (7 days of full access, no card needed), SponsorLeads from $97 a month, Who Sponsors Stuff free for about 10% of its list with Sales Pro on request. If you want the pitching done, Sponsor Radar costs $5 a day at its default pace, up to $10 with follow-ups, and SponsorGap's managed plans cost $999 a month plus a 10% success fee, or $2,999 a month.
Questions
How do I find sponsors for my newsletter?
Four ways: an ad network places ads in your issues, a marketplace lets brands book you, a service pitches brands for you, or you pitch from a list of brands that already buy. Whichever you choose, start with brands that sponsor newsletters like yours: the newsletter sponsors list shows 6,008 of them.
Which newsletter sponsorship platform takes the smallest cut?
Sponsor Radar and Sponsorships.ai take no cut, and the databases state none on their self-serve plans. Hecto and SponsorCal take 5% of each booking, MediaPact 10%, Passionfroot 15% of the deals it brings you and Kit 23.5% of ad revenue. Paved, beehiiv, Wellput and BuySellAds don't publish theirs.
Can a small newsletter use these platforms?
Most of them. Wellput takes only US newsletters with 20,000+ subscribers, Paved's Marketplace needs 50,000 and its Ad Network 50,000 subscribers or 1 million monthly impressions, depending on which Paved page you read, and Appeared.in is built for mid-to-large newsletters; the others state no minimum. Newsletters under 5,000 subscribers list their main slot at a median $150 (68 newsletters, read 29 September 2026).
Which companies sponsor newsletters?
Sponsor Radar has seen 6,008 brands sponsor 3,332 newsletters. The most active right now are Wispr Flow, Attio, Roku, Join1440, Atlassian. The newsletter sponsors list has the 300 most active.
See which brands already buy in your niche
Paste your newsletter. Sponsor Radar lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded
Related
- What newsletters charge for a sponsorship, by list size
- SponsorGap alternatives, with prices
- Paved alternatives, with fees
- Passionfroot alternatives, with fees
- Who Sponsors Stuff alternatives, with prices
- How many newsletters run sponsors, by list size
- The brands that sponsor newsletters, rebuilt daily
- A sponsorship proposal template priced for your list