What are the best SponsorGap alternatives?
SponsorGap sells a database of brands that buy newsletter ads, from $39 a month, and on its self-serve plans you send the pitches yourself. The closest alternatives are Who Sponsors Stuff, SponsorLeads and, for larger sales teams, Appeared.in. Sponsor Radar pitches the brands for you at 10¢ per email sent, and Passionfroot and Paved bring brands to you instead.
We make Sponsor Radar, number 5 below. Every fact about SponsorGap and the other alternatives comes from their own pages, read 29 and 30 September 2026, and links to its source.
Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar (sponsorradar.com), the YouTube sponsorship database.
What is one sponsor worth next to these prices?
At 5,000 to 19,999 subscribers, newsletters list the main slot of one issue at a median $310 (96 newsletters, read 29 September 2026 by Sponsor Radar). One booking at that price pays for about 8 months of SponsorGap's $39 plan, 3.5 months of its $89 plan with verified contacts, or 3,100 Sponsor Radar emails, which last 1 to 2 months at its default 50 new brands a day. See what newsletters charge by list size.
SponsorGap and 15 alternatives, with prices
Read 29 and 30 September 2026 from each company's own pages. SponsorGap's own row comes first, for reference.
| # | Tool | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| ref | SponsorGapSponsor database (managed outreach on top plans) | You pitch from your own inbox; its managed plans run outreach for you | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | No commission on its slot marketplace; 10% success fee on the $999 managed plan | Newsletters first, with separate podcast and YouTube sponsor pages | pricing |
| 1 | Appeared.inSponsor database (sales-led) | Your sales team pitches, using its contacts and signals | Not published; you book a demo | None stated | Mid-to-large newsletters and agencies that sell sponsorships; newsletters and podcasts | homepage and FAQ |
| 2 | SponsorLeadsSponsor database | You pitch | From $97 a month or $970 a year; a one-time $997 Boost | None stated | Newsletters | homepage and plans |
| 3 | Who Sponsors StuffSponsor database | You pitch; its parent company also sells ads for newsletters | Sales Pro: price on request (a contact form) | None stated | Newsletters | Sales Pro page |
| 4 | BuySellAds (Carbon)Ad sales team for publishers | Its team pitches your inventory to sponsors and runs the campaign | Not published; you apply | Not published | Publishers with newsletters, websites or podcasts; mostly tech advertisers | publishers page |
| 5 | Sponsor RadarOutreach service | Sponsor Radar pitches the brands for you by email; you close the deals | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, no subscriber minimum; adult newsletters are refused | company |
| 6 | HectoMarketplace | Brands search the marketplace and book your listed packages | Free to list, no monthly fee (prices in pounds) | 5% of each booking, plus Stripe charges | Newsletters; no minimum stated | pricing |
| 7 | MediaPactMarketplace | Brands and agencies book the placements you list | Free to list | 10% of each completed deal, on up to $100,000 a month in sales | Newsletters, sponsored content, podcasts and direct media; no minimum stated | terms (commission) |
| 8 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays 2% or 5%: its two pricing pages differ) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
| 9 | PavedMarketplace and ad network | Brands book the placements you list; its network places pay-per-click ads | Free to join; Booker, its booking page, is free (Stripe adds 2.9%) | A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published | Marketplace: 50,000+ subscribers. Ad Network: 50,000+ subscribers per its help center, 1M monthly impressions per its publishers page. Booker: any list size | publishers page |
| 10 | Sponsorships.aiMarketplace and storefront | Brands browse your listing; you can also pitch open opportunities | $15 a month, or $90 a year, for the Starter plan | 0% commission; brands pay you directly | Newsletters, podcasts, YouTube and events; no minimum audience | homepage, plans and FAQ |
| 11 | beehiiv Ad NetworkAd network (beehiiv newsletters only) | beehiiv finds the advertisers; you pick which offers to run | Needs a paid beehiiv plan: Scale from $43 a month billed yearly ($49 monthly) at 1,000 subscribers | beehiiv's cut isn't published; each offer shows its estimated payout before you take it | Newsletters sent through beehiiv; no subscriber minimum stated | Ad Network page |
| 12 | Kit Newsletter SponsorshipsAd network (Kit newsletters only) | Kit finds the campaigns; you approve every ad | Needs a paid Kit plan: Creator from $33 a month billed yearly | 23.5% of ad revenue, per its help center | Newsletters sent through Kit; no subscriber minimum stated | feature page |
| 13 | WellputManaged pay-per-click network | Wellput sells campaigns to brands; you reserve the ones you want | No publisher fee stated | Its margin between what brands pay and what you earn isn't published | US newsletters with 20,000+ subscribers | publishers page |
| 14 | SponsorCalBooking page | You bring the sponsors; it takes the booking and the payment | No subscription; 5% of each booking, Stripe fees included | 5% of each booking | Newsletters, with a Ghost integration | homepage and pricing |
| 15 | SponsySponsorship manager | You sell; Sponsy runs the calendar, deals and reports | Free, then $5 per booked slot after the first 5; Pro from $49 a month | No commission; a per-slot fee on the free plan | Newsletters first; Pro covers other channels | pricing |
How we compared: we read SponsorGap's pricing, FAQ and homepage and each alternative's pricing and help pages, and we didn't sign up for or test these products. The order: other sponsor databases, then services that pitch for you, then marketplaces and ad networks, then tools for sponsors you already have; alphabetical inside each group.
When is a SponsorGap alternative worth it?
When you don't want to do the part SponsorGap leaves to you.
- You don't want to send the pitches: on its self-serve plans you send every one yourself, from your own email client or through Instantly or Lemlist.
- Verified contacts start at $89 a month, per its FAQ.
- Done-for-you outreach costs $999 a month plus a 10% success fee, or $2,999 a month.
- You'd rather brands came to you: Passionfroot and Paved are free to join and charge only on deals they bring.
The alternatives, one by one
-
Appeared.in
Sponsor database (sales-led)
A sponsor-intelligence database built from the sponsorships seen in Meco, its newsletter-reading app. Brand profiles carry several contacts each, with similar-brand search and a CRM export.
- Free option
- No free plan; a live demo
- Where it falls short
- Its price isn't published, there's no self-serve signup, and it's built for mid-to-large newsletters and agencies.
- Source
- homepage and FAQ (read 29 September 2026)
-
SponsorLeads
Sponsor database
A daily-updated list of companies sponsoring newsletters, with decision-makers' emails or LinkedIn profiles, in an Airtable interface. The monthly plan covers the last month of leads (493 companies when read); the full archive of 4,318 companies comes with the yearly plan or the Boost.
- Free option
- No free plan or trial; a sample of last week's leads on the homepage
- Where it falls short
- There is no free plan, and its terms give no refunds on monthly plans.
- Source
- homepage and plans, terms (read 29 September 2026)
-
Who Sponsors Stuff
Sponsor database
A searchable database of companies that sponsor newsletters, run by Email Revenue Solutions, a firm that sells newsletter ads for publishers. Its site says it tracks 500+ newsletters and holds direct contact information for 10,000+ sponsors. Sales Pro adds decision-maker contacts, the ads brands ran with their landing pages and tracking codes, CSV downloads and alerts, with unlimited seats.
- Free option
- Free plan with about 10% of the database, no contacts
- Where it falls short
- Sales Pro has no published price, the free plan shows no contacts, and its terms give no refunds on cancellation.
- Source
- Sales Pro page, plans, terms, app (read 30 September 2026)
-
BuySellAds (Carbon)
Ad sales team for publishers
An ad-sales company that plans and runs campaigns for tech brands. On the publisher side, its Carbon team pitches your inventory, negotiates with sponsors and handles contracts and billing.
- Free option
- None stated
- Where it falls short
- It doesn't publish its fee or who qualifies, and its advertisers are mostly tech brands.
- Source
- publishers page, homepage (read 29 September 2026)
-
Sponsor Radar
Outreach service · our product
Paste your newsletter and it lists the brands that sponsored similar newsletters, finds the person who buys the ads and drafts the pitch. After checkout it emails those brands every day from its own mailboxes and domains, 50 new brands a day by default (you set 25 to 100), and introduces you when one replies. First sponsor reply inside 30 days or the month is refunded.
- Free option
- $20 in credits (200 emails); card at checkout, no trial
- Where it falls short
- The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only.
- Source
- company facts
-
Hecto
Marketplace
A newsletter ad marketplace where you list ad packages with upfront prices, and brands book and pay through a Hecto checkout. You can also send buyers straight to your own Hecto checkout link.
-
MediaPact
Marketplace
A marketplace for flat-fee media. You list newsletter sponsorships and other placements once, buyers send offers, and insertion orders and payments run through the platform.
- Free option
- Free to list
- Where it falls short
- It takes 10% of each completed deal, and its own Paved comparison page says some workflows are still being polished.
- Source
- terms (commission), overview, its Paved comparison (read 29 September 2026)
-
Passionfroot
Storefront and brand network
A free storefront and media kit with a calendar, booking forms, messaging and payments, a brand network that sends deals to creators, and a Live Campaigns board you can apply to. It charges you nothing on deals you bring yourself and takes 15% of deals it matches, on every later booking with that brand.
- Free option
- Free
- Where it falls short
- Deals from its network cost 15% on every booking with that brand and have to be paid on the platform, and brands only reach you if they find your storefront or its network matches you with them.
- Source
- creator pricing, for creators, pricing help article, getting paid (read 30 September 2026)
-
Paved
Marketplace and ad network
A newsletter ad marketplace and pay-per-click ad network. Brands book the placements you list at flat fees, the network can fill spare slots automatically with per-click ads, and Paved handles invoicing, contracts and payouts. Booker, its free booking page, is open to any list size.
- Free option
- Free account
- Where it falls short
- The Marketplace needs 50,000 subscribers and the Ad Network 50,000 subscribers or 1 million monthly impressions, depending on which Paved page you read; neither fee rate is published, and Ad Network payouts run net-60 after a $1,000 minimum.
- Source
- publishers page, Booker, minimum subscribers, Marketplace and Ad Network guide, payouts (read 30 September 2026)
-
Sponsorships.ai
Marketplace and storefront
A paid-membership marketplace where creators list their audience and rate card for brands to browse, with deal, deliverable and invoice tracking. It takes no commission, and you can pitch the open opportunities brands post.
- Free option
- None: every plan is paid
- Where it falls short
- There's no free plan, and it doesn't verify the rates or audience figures creators publish, so brands see what each creator claims.
- Source
- homepage, plans and FAQ (read 29 September 2026)
-
beehiiv Ad Network
Ad network (beehiiv newsletters only)
beehiiv's built-in network. Publishers on a paid plan get a feed of advertiser offers, choose the ones to run, and are paid on a CPM or cost-per-click basis each month. It's non-exclusive, so you can sell your own sponsors alongside it.
- Free option
- Not on the free Launch plan or during the free trial
- Where it falls short
- It only works for newsletters sent through beehiiv, on a paid plan, with a Stripe Express account; beehiiv doesn't publish its cut or share the advertisers' contacts.
- Source
- Ad Network page, pricing, Ad Network FAQ (read 29 September 2026)
-
Kit Newsletter Sponsorships
Ad network (Kit newsletters only)
Kit's built-in sponsorship network. Kit matches creators on paid plans with brand campaigns, you approve and style every ad, and you're paid per verified click, with no minimum before a payout.
- Free option
- Not on the free plan
- Where it falls short
- It only works for newsletters sent through Kit on a paid plan, Kit keeps 23.5% of the ad revenue, and payouts come 45 days after the end of the month.
- Source
- feature page, pricing, fee and payouts (read 29 September 2026)
-
Wellput
Managed pay-per-click network
A managed pay-per-click network for newsletters. Wellput sells the campaigns to brands and sets them up, and publishers pick the ones they want from a reservations portal, earning a cost per click that rises when their readers engage and convert.
- Free option
- Free to join as far as its pages say; a waitlist under 20,000 subscribers
- Where it falls short
- It only takes US newsletters with 20,000+ subscribers, and it doesn't publish its margin.
- Source
- publishers page, homepage (read 29 September 2026)
-
SponsorCal
Booking page
A booking page for newsletter sponsorships. Sponsors pick a date, pay upfront through Stripe and upload their assets before your deadline, you approve every ad, and slot limits stop two sponsors buying the same placement.
- Free option
- No card to set up; the fee comes out of bookings
- Where it falls short
- It doesn't bring sponsors: its own page says it isn't a marketplace, so you sell every slot yourself.
- Source
- homepage and pricing (read 29 September 2026)
-
Sponsy
Sponsorship manager
Software for running the sponsors you already have: an ad-slot calendar, a sponsor CRM, deals and proposals, a portal where advertisers submit creative, a booking storefront and automated reports from beehiiv, Mailchimp or Kit.
Sponsor Radar vs SponsorGap
Pick SponsorGap if you want to run your own outreach from a large list for a flat monthly fee. Pick Sponsor Radar (sponsorradar.co) if you want the pitches written and sent for you without a managed plan: 10¢ per email after $20 in free credits. At the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that.
| SponsorGap | Sponsor Radar | |
|---|---|---|
| What it is | Sponsor database (managed outreach on top plans) | An outreach service that pitches brands for newsletters |
| Who sends the pitches | You, from your own email client or through Instantly or Lemlist (its managed plans do it for you) | Sponsor Radar, from its own mailboxes and domains |
| Price | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| Free option | 7 days of full access, no card needed | $20 in credits (200 emails); card at checkout, no trial |
| Contacts | Basic contact information on the $39 a month plan per its pricing page; verified contacts from $89 a month per its FAQ | Found and verified before each pitch; you see a masked address, and the replies come to you |
| Fee on your deals | No commission on its slot marketplace; 10% success fee on the $999 managed plan | No commission, no rev-share |
| Channels | Newsletters first, with separate podcast and YouTube sponsor pages | Newsletters only |
| Its data, by its own count | 25k+ brands with ad history | 6,008 brands seen sponsoring 3,332 newsletters, rebuilt daily |
| Where the data comes from | Newsletters it scans, with new sponsorship appearances added daily, per its FAQ | Mostly published issues it reads; the rest from newsletters' sponsor pages and storefronts (SponsorGap's public creator pages among them) and articles that name a sponsorship |
| Volume | As many pitches as you send | 50 new brands a day by default, 25 to 100 |
| Guarantee | Refund within 7 days of a new subscription if you haven't found it useful | First sponsor reply inside 30 days or the month is refunded |
| Extras | Competitor alerts and an API from $89 a month (full API on the top self-serve plan), an outreach tracker, a commission-free slot marketplace | A free run page with lookalike sponsors, buyers and drafted pitches; deal cards for the replies |
SponsorGap facts from pricing, FAQ and homepage, read 29 September 2026
Where SponsorGap still wins
- It costs less: $39, $89 or $199 a month flat, against $150 to $300 for 30 days of Sponsor Radar at its defaults.
- You can try it free: 7 days of full access, no card needed. Sponsor Radar takes a card at checkout.
- You keep the contacts: the budget owner's email and LinkedIn, pitched in your own name. Sponsor Radar shows a masked address and sends from its own domains.
- It covers more: 25k+ brands with ad history by its own count (Sponsor Radar has seen 6,008), podcast and YouTube sponsor pages, and alerts when a brand sponsors a competing newsletter.
Questions
How much does SponsorGap cost?
Its self-serve plans cost $39, $89 or $199 a month, and its managed outreach plans $999 a month plus a 10% success fee, or $2,999 a month. It gives 7 days of full access, no card needed (pricing and FAQ pages, read 29 September 2026).
Does SponsorGap send the pitches for me?
Not on the self-serve plans: its FAQ says you send emails from your own email client, and you can connect a webhook to Instantly or Lemlist to automate sequences. Its managed plans run outbound for you.
Is there a free SponsorGap alternative?
Partly. Who Sponsors Stuff has a free plan with about 10% of its database and no contacts, Passionfroot and Paved are free to join and take a fee on deals, and Sponsor Radar takes a card at checkout, then gives $20 in free credits (200 emails). SponsorGap itself gives 7 days of full access, no card needed.
What is the difference between SponsorGap and Sponsor Radar?
SponsorGap gives you the brands and contacts, and you pitch them. Sponsor Radar (sponsorradar.co) finds the brands that sponsored newsletters like yours and emails them for you every day from its own mailboxes, at 10¢ per email sent after $20 in free credits; at the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that. You close the deals that reply.
Is Sponsor Radar the same as SponsorRadar.com?
No. Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters. SponsorRadar (sponsorradar.com) is a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Sponsor Radar lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded
Related
- What newsletters charge for a sponsorship, by list size
- Newsletter sponsorship platforms compared
- Paved alternatives, with fees
- Passionfroot alternatives, with fees
- Who Sponsors Stuff alternatives, with prices
- How many newsletters run sponsors, by list size
- The brands that sponsor newsletters, rebuilt daily
- A sponsorship proposal template priced for your list