What are the best Who Sponsors Stuff alternatives?
Who Sponsors Stuff is a database of newsletter sponsors with a free plan covering about 10% of it and a Sales Pro plan with no published price. The closest alternatives are SponsorGap, SponsorLeads and Appeared.in. Sponsor Radar pitches the brands for you at 10¢ per email sent.
We make Sponsor Radar, number 5 below. Every fact about Who Sponsors Stuff comes from its own pages, read 30 September 2026. The alternatives' facts come from their own pages too, read 29 or 30 September 2026, and each links to its source.
Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar (sponsorradar.com), the YouTube sponsorship database.
What is one sponsor worth next to Sales Pro?
Who Sponsors Stuff doesn't publish a price for Sales Pro, so any comparison starts with a quote. At 5,000 to 19,999 subscribers, newsletters list the main slot of one issue at a median $310 (96 newsletters, read 29 September 2026 by Sponsor Radar). That is about 3,100 Sponsor Radar emails, which last 1 to 2 months at its default 50 new brands a day. See what newsletters charge by list size.
Who Sponsors Stuff and 15 alternatives, with prices
Read 29 or 30 September 2026 from each company's own pages. Who Sponsors Stuff's own row comes first, for reference.
| # | Tool | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| ref | Who Sponsors StuffSponsor database | You pitch; its parent company also sells ads for newsletters | Sales Pro: price on request (a contact form) | None stated | Newsletters | Sales Pro page |
| 1 | Appeared.inSponsor database (sales-led) | Your sales team pitches, using its contacts and signals | Not published; you book a demo | None stated | Mid-to-large newsletters and agencies that sell sponsorships; newsletters and podcasts | homepage and FAQ |
| 2 | SponsorGapSponsor database (managed outreach on top plans) | You pitch from your own inbox; its managed plans run outreach for you | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | No commission on its slot marketplace; 10% success fee on the $999 managed plan | Newsletters first, with separate podcast and YouTube sponsor pages | pricing |
| 3 | SponsorLeadsSponsor database | You pitch | From $97 a month or $970 a year; a one-time $997 Boost | None stated | Newsletters | homepage and plans |
| 4 | BuySellAds (Carbon)Ad sales team for publishers | Its team pitches your inventory to sponsors and runs the campaign | Not published; you apply | Not published | Publishers with newsletters, websites or podcasts; mostly tech advertisers | publishers page |
| 5 | Sponsor RadarOutreach service | Sponsor Radar pitches the brands for you by email; you close the deals | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, no subscriber minimum; adult newsletters are refused | company |
| 6 | HectoMarketplace | Brands search the marketplace and book your listed packages | Free to list, no monthly fee (prices in pounds) | 5% of each booking, plus Stripe charges | Newsletters; no minimum stated | pricing |
| 7 | MediaPactMarketplace | Brands and agencies book the placements you list | Free to list | 10% of each completed deal, on up to $100,000 a month in sales | Newsletters, sponsored content, podcasts and direct media; no minimum stated | terms (commission) |
| 8 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays 2% or 5%: its two pricing pages differ) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
| 9 | PavedMarketplace and ad network | Brands book the placements you list; its network places pay-per-click ads | Free to join; Booker, its booking page, is free (Stripe adds 2.9%) | A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published | Marketplace: 50,000+ subscribers. Ad Network: 50,000+ subscribers per its help center, 1M monthly impressions per its publishers page. Booker: any list size | publishers page |
| 10 | Sponsorships.aiMarketplace and storefront | Brands browse your listing; you can also pitch open opportunities | $15 a month, or $90 a year, for the Starter plan | 0% commission; brands pay you directly | Newsletters, podcasts, YouTube and events; no minimum audience | homepage, plans and FAQ |
| 11 | beehiiv Ad NetworkAd network (beehiiv newsletters only) | beehiiv finds the advertisers; you pick which offers to run | Needs a paid beehiiv plan: Scale from $43 a month billed yearly ($49 monthly) at 1,000 subscribers | beehiiv's cut isn't published; each offer shows its estimated payout before you take it | Newsletters sent through beehiiv; no subscriber minimum stated | Ad Network page |
| 12 | Kit Newsletter SponsorshipsAd network (Kit newsletters only) | Kit finds the campaigns; you approve every ad | Needs a paid Kit plan: Creator from $33 a month billed yearly | 23.5% of ad revenue, per its help center | Newsletters sent through Kit; no subscriber minimum stated | feature page |
| 13 | WellputManaged pay-per-click network | Wellput sells campaigns to brands; you reserve the ones you want | No publisher fee stated | Its margin between what brands pay and what you earn isn't published | US newsletters with 20,000+ subscribers | publishers page |
| 14 | SponsorCalBooking page | You bring the sponsors; it takes the booking and the payment | No subscription; 5% of each booking, Stripe fees included | 5% of each booking | Newsletters, with a Ghost integration | homepage and pricing |
| 15 | SponsySponsorship manager | You sell; Sponsy runs the calendar, deals and reports | Free, then $5 per booked slot after the first 5; Pro from $49 a month | No commission; a per-slot fee on the free plan | Newsletters first; Pro covers other channels | pricing |
How we compared: we read Who Sponsors Stuff's pricing, help and home pages and each alternative's pricing and help pages, and we didn't sign up for or test these products. The order: other sponsor databases, then services that pitch for you, then marketplaces and ad networks, then tools for sponsors you already have; alphabetical inside each group.
When is a Who Sponsors Stuff alternative worth it?
When you want the pitching done, or a price before you talk to anyone.
- You don't want to send the pitches: it's a database, so you search, download the contacts and write every email yourself.
- You want a price first: Sales Pro has no published price and sits behind a contact form.
- You want a refund option: its terms say there are no refunds on cancellation, and you keep access to the end of the billing cycle.
- You want to see contacts before you pay: the free plan shows about 10% of the database and none of the contacts, ad images, CSV downloads or alerts.
The alternatives, one by one
-
Appeared.in
Sponsor database (sales-led)
A sponsor-intelligence database built from the sponsorships seen in Meco, its newsletter-reading app. Brand profiles carry several contacts each, with similar-brand search and a CRM export.
- Free option
- No free plan; a live demo
- Where it falls short
- Its price isn't published, there's no self-serve signup, and it's built for mid-to-large newsletters and agencies.
- Source
- homepage and FAQ (read 29 September 2026)
-
SponsorGap
Sponsor database (managed outreach on top plans)
A database of brands that buy newsletter ads, with ad history, an outreach tracker, competitor alerts and a slot marketplace that takes no commission. The FAQ puts contact data (the email and LinkedIn of the person who controls the budget) on the $89 plan and up. On the self-serve plans you send every email yourself.
- Free option
- 7 days of full access, no card needed
- Where it falls short
- On the self-serve plans you write and send each pitch, and its own pages disagree on which plan includes contacts: the pricing page lists basic contact information on the $39 plan, the FAQ says contact data starts at $89.
- Source
- pricing, FAQ, homepage (read 29 September 2026)
-
SponsorLeads
Sponsor database
A daily-updated list of companies sponsoring newsletters, with decision-makers' emails or LinkedIn profiles, in an Airtable interface. The monthly plan covers the last month of leads (493 companies when read); the full archive of 4,318 companies comes with the yearly plan or the Boost.
- Free option
- No free plan or trial; a sample of last week's leads on the homepage
- Where it falls short
- There is no free plan, and its terms give no refunds on monthly plans.
- Source
- homepage and plans, terms (read 29 September 2026)
-
BuySellAds (Carbon)
Ad sales team for publishers
An ad-sales company that plans and runs campaigns for tech brands. On the publisher side, its Carbon team pitches your inventory, negotiates with sponsors and handles contracts and billing.
- Free option
- None stated
- Where it falls short
- It doesn't publish its fee or who qualifies, and its advertisers are mostly tech brands.
- Source
- publishers page, homepage (read 29 September 2026)
-
Sponsor Radar
Outreach service · our product
Paste your newsletter and it lists the brands that sponsored similar newsletters, finds the person who buys the ads and drafts the pitch. After checkout it emails those brands every day from its own mailboxes and domains, 50 new brands a day by default (you set 25 to 100), and introduces you when one replies. First sponsor reply inside 30 days or the month is refunded.
- Free option
- $20 in credits (200 emails); card at checkout, no trial
- Where it falls short
- The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only.
- Source
- company facts
-
Hecto
Marketplace
A newsletter ad marketplace where you list ad packages with upfront prices, and brands book and pay through a Hecto checkout. You can also send buyers straight to your own Hecto checkout link.
-
MediaPact
Marketplace
A marketplace for flat-fee media. You list newsletter sponsorships and other placements once, buyers send offers, and insertion orders and payments run through the platform.
- Free option
- Free to list
- Where it falls short
- It takes 10% of each completed deal, and its own Paved comparison page says some workflows are still being polished.
- Source
- terms (commission), overview, its Paved comparison (read 29 September 2026)
-
Passionfroot
Storefront and brand network
A free storefront and media kit with a calendar, booking forms, messaging and payments, a brand network that sends deals to creators, and a Live Campaigns board you can apply to. It charges you nothing on deals you bring yourself and takes 15% of deals it matches, on every later booking with that brand.
- Free option
- Free
- Where it falls short
- Deals from its network cost 15% on every booking with that brand and have to be paid on the platform, and brands only reach you if they find your storefront or its network matches you with them.
- Source
- creator pricing, for creators, pricing help article, getting paid (read 30 September 2026)
-
Paved
Marketplace and ad network
A newsletter ad marketplace and pay-per-click ad network. Brands book the placements you list at flat fees, the network can fill spare slots automatically with per-click ads, and Paved handles invoicing, contracts and payouts. Booker, its free booking page, is open to any list size.
- Free option
- Free account
- Where it falls short
- The Marketplace needs 50,000 subscribers and the Ad Network 50,000 subscribers or 1 million monthly impressions, depending on which Paved page you read; neither fee rate is published, and Ad Network payouts run net-60 after a $1,000 minimum.
- Source
- publishers page, Booker, minimum subscribers, Marketplace and Ad Network guide, payouts (read 30 September 2026)
-
Sponsorships.ai
Marketplace and storefront
A paid-membership marketplace where creators list their audience and rate card for brands to browse, with deal, deliverable and invoice tracking. It takes no commission, and you can pitch the open opportunities brands post.
- Free option
- None: every plan is paid
- Where it falls short
- There's no free plan, and it doesn't verify the rates or audience figures creators publish, so brands see what each creator claims.
- Source
- homepage, plans and FAQ (read 29 September 2026)
-
beehiiv Ad Network
Ad network (beehiiv newsletters only)
beehiiv's built-in network. Publishers on a paid plan get a feed of advertiser offers, choose the ones to run, and are paid on a CPM or cost-per-click basis each month. It's non-exclusive, so you can sell your own sponsors alongside it.
- Free option
- Not on the free Launch plan or during the free trial
- Where it falls short
- It only works for newsletters sent through beehiiv, on a paid plan, with a Stripe Express account; beehiiv doesn't publish its cut or share the advertisers' contacts.
- Source
- Ad Network page, pricing, Ad Network FAQ (read 29 September 2026)
-
Kit Newsletter Sponsorships
Ad network (Kit newsletters only)
Kit's built-in sponsorship network. Kit matches creators on paid plans with brand campaigns, you approve and style every ad, and you're paid per verified click, with no minimum before a payout.
- Free option
- Not on the free plan
- Where it falls short
- It only works for newsletters sent through Kit on a paid plan, Kit keeps 23.5% of the ad revenue, and payouts come 45 days after the end of the month.
- Source
- feature page, pricing, fee and payouts (read 29 September 2026)
-
Wellput
Managed pay-per-click network
A managed pay-per-click network for newsletters. Wellput sells the campaigns to brands and sets them up, and publishers pick the ones they want from a reservations portal, earning a cost per click that rises when their readers engage and convert.
- Free option
- Free to join as far as its pages say; a waitlist under 20,000 subscribers
- Where it falls short
- It only takes US newsletters with 20,000+ subscribers, and it doesn't publish its margin.
- Source
- publishers page, homepage (read 29 September 2026)
-
SponsorCal
Booking page
A booking page for newsletter sponsorships. Sponsors pick a date, pay upfront through Stripe and upload their assets before your deadline, you approve every ad, and slot limits stop two sponsors buying the same placement.
- Free option
- No card to set up; the fee comes out of bookings
- Where it falls short
- It doesn't bring sponsors: its own page says it isn't a marketplace, so you sell every slot yourself.
- Source
- homepage and pricing (read 29 September 2026)
-
Sponsy
Sponsorship manager
Software for running the sponsors you already have: an ad-slot calendar, a sponsor CRM, deals and proposals, a portal where advertisers submit creative, a booking storefront and automated reports from beehiiv, Mailchimp or Kit.
Sponsor Radar vs Who Sponsors Stuff
Pick Who Sponsors Stuff if you want to run your own outreach from a searchable database and a quote for Sales Pro suits you. Pick Sponsor Radar (sponsorradar.co) if you want the pitches written and sent for you: 10¢ per email after $20 in free credits. At the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that.
| Who Sponsors Stuff | Sponsor Radar | |
|---|---|---|
| What it is | Sponsor database | An outreach service that pitches brands for newsletters |
| Who sends the pitches | You, from your own inbox | Sponsor Radar, from its own mailboxes and domains |
| Price | Sales Pro: price on request (a contact form) | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| Free option | Free plan with about 10% of the database, no contacts | $20 in credits (200 emails); card at checkout, no trial |
| Contacts | Direct contact information for decision-makers on Sales Pro; none on the free plan | Found and verified before each pitch; you see a masked address, and the replies come to you |
| Fee on your deals | None stated | No commission, no rev-share |
| Refunds | None on cancellation, per its terms; you keep access to the end of the billing cycle | First sponsor reply inside 30 days or the month is refunded |
| Its data, by its own count | 500+ newsletters tracked and direct contact information for 10,000+ sponsors, per its Sales Pro page (its sign-up page says 250+ and 4,000+); about 20 new sponsors a day | 6,008 brands seen sponsoring 3,332 newsletters, rebuilt daily |
| Where the data comes from | Its team scans the newsletters for primary logo sponsorships, secondary sponsorships and sponsored links, per its sign-up page | Mostly published issues it reads; the rest from newsletters' sponsor pages and storefronts (SponsorGap's public creator pages among them) and articles that name a sponsorship |
| Volume | As many pitches as you send | 50 new brands a day by default, 25 to 100 |
| Extras | On Sales Pro: the ads brands run, with landing pages and tracking codes, competitive sets, saved searches and alerts, CSV downloads and unlimited seats | A free run page with lookalike sponsors, buyers and drafted pitches; deal cards for the replies |
Who Sponsors Stuff facts from Sales Pro page, plans, terms, app, read 30 September 2026
Where Who Sponsors Stuff still wins
- You keep the contacts: Sales Pro gives direct contact information for decision-makers, so you pitch in your own name. Sponsor Radar shows a masked address and sends from its own domains.
- On Sales Pro it shows what brands run: the ads sponsors run in other newsletters, with landing pages and tracking codes, plus CSV downloads, saved searches and alerts.
- A team can share it: Sales Pro has unlimited seats at no extra cost, per its Sales Pro page.
- You can start free: its free plan and a weekly Email Intelligence newsletter with 10 new sponsors a week. Sponsor Radar takes a card at checkout.
Questions
How much does Who Sponsors Stuff cost?
It has a free plan with about 10% of the database and no contacts, and Sales Pro at a price on request through a contact form. Its terms say there are no refunds on cancellation, and you keep access to the end of the billing cycle (sign-up page, Sales Pro page and terms, read 30 September 2026).
Does Who Sponsors Stuff send the pitches for me?
No. It is a database: you search the sponsors, download the contacts and pitch from your own inbox. Its parent, Email Revenue Solutions, works as an outside ad sales team for newsletters, per its sign-up page.
Is there a free Who Sponsors Stuff alternative?
Partly. Who Sponsors Stuff has its own free plan with about 10% of its database, SponsorGap gives 7 days of full access, no card needed, and Passionfroot and Paved are free to join and take a fee on deals. Sponsor Radar takes a card at checkout, then gives $20 in free credits (200 emails).
What is the difference between Who Sponsors Stuff and Sponsor Radar?
Who Sponsors Stuff gives you the sponsors and, on Sales Pro, their contacts, and you pitch them. Sponsor Radar (sponsorradar.co) finds the brands that sponsored newsletters like yours and emails them for you every day from its own mailboxes, at 10¢ per email sent after $20 in free credits; at the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that. You close the deals that reply.
Is Sponsor Radar the same as SponsorRadar.com?
No. Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters. SponsorRadar (sponsorradar.com) is a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Sponsor Radar lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded
Related
- What newsletters charge for a sponsorship, by list size
- Newsletter sponsorship platforms compared
- SponsorGap alternatives, with prices
- Paved alternatives, with fees
- Passionfroot alternatives, with fees
- How many newsletters run sponsors, by list size
- The brands that sponsor newsletters, rebuilt daily
- A sponsorship proposal template priced for your list